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HB4717Introduced in the House

ALGORITHMIC PRICING DISCLOSURE

IntroducedHouse Rules

Introduced by Amy Grant, District 47

What does this bill do?

Plain-English breakdown

Writing a plain-English summary of this bill… this can take a few seconds the first time.

Official description

Amends the Personalized Algorithmic Pricing Disclosure Act. Provides that any entity that sets the price of goods or services using personalized algorithmic pricing, and that directly or indirectly advertises, promotes, labels, or publishes a statement, display, image, offer, or announcement of personalized algorithmic pricing to a consumer, using personal data specific to the consumer, shall include a specified disclosure. Sets forth exceptions to the provision. Provides that a violation of the Act constitutes an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective immediately.

Where it stands

Referred to Rules Committee

February 6, 2026

How did lawmakers vote?

No recorded vote is available for this bill yet.

Bill history

  1. Filed with the Clerk by Rep. Amy L. Grant

  2. First Reading

  3. Referred to Rules Committee

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